![STRAT image STRAT image](https://growthzonesitesprod.azureedge.net/wp-content/uploads/sites/1022/2019/12/STRAT-image.png)
In April 2019, the Windsor-Essex Regional Chamber of Commerce embarked on a strategic planning process to set the direction for the next five years. The process included an environmental scan, the development of a five-year vision, revisiting the mission statement and creating strategic priorities to support the direction.
The following key themes emerged during the strategic planning process:
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Connections
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Partnership
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Engagement
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Sustainability
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Brand
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Impact
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Membership Retention
From these key themes, the Chamber Board defined three Strategic Priorities:
![Untitled design (21) Untitled design (21)](https://growthzonesitesprod.azureedge.net/wp-content/uploads/sites/1022/2020/02/Untitled-design-21.png)
Engagement
Strengthen and support the growth of the Chamber network through engagement.
![impact impact](https://growthzonesitesprod.azureedge.net/wp-content/uploads/sites/1022/2020/02/impact.jpg)
Impact
Create and measure the impact the Chamber has on the business community.
![Untitled design (20) Untitled design (20)](https://growthzonesitesprod.azureedge.net/wp-content/uploads/sites/1022/2020/02/Untitled-design-20.png)
Sustainability
Enhance and monitor Chamber business systems to ensure sustainability.
Building upon the Strategic Priorities, the Board defined a new Mission and Vision for the Chamber.
Mission
The key connector and advocate for the long-term business success of our members.