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In April 2019, the Windsor-Essex Regional Chamber of Commerce embarked on a strategic planning process to set the direction for the next five years. The process included an environmental scan, the development of a five-year vision, revisiting the mission statement and  creating strategic priorities to support the direction.


The following key themes emerged during the strategic planning process:

  • Connections

  • Partnership

  • Engagement

  • Sustainability

  • Brand

  • Impact

  • Membership Retention

From these key themes, the Chamber Board defined three Strategic Priorities:

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Strengthen and support the growth of the Chamber network through engagement.



Create and measure the impact the Chamber has on the business community.

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Enhance and monitor Chamber business systems to ensure sustainability.

Building upon the Strategic Priorities, the Board defined a new Mission and Vision for the Chamber.


The key connector and advocate for the long-term business success of our members.



Recognized champion​ of a thriving business community built on innovation and partnerships.